On the other hand, those huge numbers from Facebook have made it so that small businesses feel obligated to start a Facebook Page even if they don’t necessarily plan on being active on it. Instagram has built itself up as a platform that thrives on users being able to engage with the visual content brands share. 77% of marketers say they use Instagram as part of their brand’s social strategyĪs you can see, Facebook might have larger vanity numbers but Instagram’s stats are very impressive-particularly in terms of engagement.68% of Instagram users visit the platform daily.37% of US Internet users are on Instagram.500 million daily active Instagram Stories users worldwide.

83% of marketers say they use Facebook as part of their brand’s social strategy.65 million small businesses have Facebook Pages.40% of consumers said that they watch the most videos on Facebook.96% of active user accounts accessed the social network via a mobile device.While Facebook’s head start may give it an advantage in terms of user base and popularity, Instagram’s growth has been extremely strong and is continuing to climb. So, let’s take a look at some of the differences between the two and help you understand where your brand should focus attention. Things like the ability to have an Instagram placement for a Facebook ad and allowing users to share Instagram Stories directly to Facebook are just two of the ways these platforms have created moments of synergy for marketers and users alike.Īlthough there are many new options for marketers to integrate into their strategies, you can’t always apply the same techniques you’d use for Facebook to Instagram and vice versa.

Even better, Facebook and Instagram have been hard at work bridging the gap between user bases. With billions of active users, it’s clear that these social networking sites are powerful and have a lot of opportunities for your brand to engage with consumers. We are at a space where mobile dominates, with users spending more time browsing the web on mobile globally.

This growth shouldn’t come at a surprise. As of June 2018, Instagram has grown to a whopping 1 billion monthly active users, positioning itself as one of the fastest growing social media networks globally. Founded in 2010, Instagram has enjoyed massive success in growing its active user base. Then there’s the relatively new kid on the block, Instagram.

Over the past 15 years, Facebook has redefined the way we look at social networks and also expanded the possibilities of social media for businesses. As of June 2019, Facebook has grown to 2.38 billion users, making it the top social media platform for the total number of active users. When it comes to social media marketing, Facebook continues to be the big guy on campus.

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